http://disneyland.disney.go.com/things-to-do/?CMP=BAC-CRT|7228513|1072904|92353056|54632090
This advertisement was from a website streaming TV shows that leads to Disneyland.com. The original ad was not too big but once I clicked on it and it brought me to the main site, it showed the huge slide show of people enjoying themselves at Disneyland. A key word I see is "Affordable", like they want you to enjoy what they have to offer even though it's still pricey. The most noted thing is they try to make everything look candid. In every picture everyone is smiling. This taps into the emotional desire to want to be part of what this thing is because it promises happiness.
http://www.forever21.com/Product/Main.aspx?br=f21
The ad pops with color and the size of the letters. The promotions appeal to a savvy shopper. The models that are represented look confident and beautiful and the promotions reinforced at the top with an offer of free shipping of online orders makes it seem easy.
You are right Britney. Everytime I see a disneyland ad, I see a happy family with big smiles on their faces and right next to them it says "Save $80 per night." This is how Disney lures families to attend their theme park because it promises affordibility and happiness...
ReplyDeleteDid you detect any propaganda techniques?
ReplyDeleteAffordable i dont think everyone affords to go Disney Land.... I think there propaganda would be those picture,with all happy people in the pucture !!
ReplyDeleteI definitely agree with how Disneyland really lures you in with "affordable", it's affordable for Disneyland in general I guess! I remembered when I was there I was so shocked by the price of EVERYTHING, yet near the end of my stay, somethings like $2 water was considered cheap to me! They really know how to brain wash you.
ReplyDeleteI definitely could see what Brittany got from these ads and what type of propaganda techniques they used. For the disneyland ad, I could see how they might have used the bandwagon technique by showing the audience how everyone that was over there was happy and for the Forever21 ad, I think that they might have used the virtue words technique with the color and size of letter in the ad.
ReplyDelete